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What’s next in video entertainment?

Picture this: You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re in the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the future of video entertainment: immersive, gamified, and diverse. Check out the latest edition of The Next Normal to see what and how you’ll watch tomorrow, and dive deeper with these insights.

Video entertainment in 2030

Game on: An interview with Microsoft’s head of gaming ecosystem

The future of streaming and diverse content: Starz CEO Jeffrey Hirsch weighs in

The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium

Stacey Sher on the future of movies and streaming

Black representation in film and TV: The challenges and impact of increasing diversity

Value creation in the metaverse

The Netflix of gaming? Why subscription video-game services face an uphill battle