Have you heard of Travel Tuesday? The considerable consumer attention on Black Friday has spurred similar marketing efforts tied to Thanksgiving-adjacent days, like Small Business Saturday and Cyber Monday. The latest entrant in this calendar category is a day on which shoppers can find deals on travel purchases, such as hotel stays or airline flights.
“While searches for Cyber Monday are on the decline (perhaps because the concept is well established in consumers’ minds at this point),” write McKinsey’s Margaux Constantin and coauthors, “searches for Travel Tuesday showed a more than fivefold increase over a two-year period.” Learn about how industry players can embrace the Travel Tuesday phenomenon, and explore other insights about the current and future state of tourism, travel, and hospitality.
Travel Tuesday is real—and growing
The state of tourism and hospitality 2024
A new itinerary for the tourism industry
What AI means for travel—now and in the future