The future of beauty and wellness: Inclusive, personalized, and sustainable

Beauty and wellness often go hand in hand, and both industries are undergoing a makeover when it comes to how they cater to customers’ evolving needs. Greater personalization, connectivity, and authenticity are changing how consumers relate to, try, and buy products and services—and sustainability and inclusivity are quickly becoming priorities for both beauty and wellness companies. “The Black consumer has different concerns about how we utilize beauty products. ... There needs to be a lot more listening,” Traci Ellis Ross, founder and CEO of Pattern Beauty, said in an article authored by associate partner David Baboolall, senior partners Tiffany Burns and Kristi Weaver, and partner Ammanuel Zegeye. Check out these insights to see what’s in store in beauty and wellness.

Taking a good look at the beauty industry

Black representation in the beauty industry

Meet the Black beauty execs

Black beauty brands and consumers: Where do we go from here?

The beauty battleground: The sprint to win on services

How to thrive in the global wellness market

What beauty players can teach the consumer sector about digital disruption

Are personalized vitamins the future of wellness?

From extreme to mainstream: The future of aesthetics injectables

Wellness in 2030