McKinsey at MWC 2025: What’s on the agenda?

McKinsey’s Andrea Travasoni and Brendan Gaffey are among the tens of thousands convening in Barcelona this week for Mobile World Congress (MWC) to explore the most pressing topics in telecom and technology. Some of this year’s big themes include responsible AI, B2B and B2C opportunities, the future of 6G, and, of course, gen AI. Will your organization be among those taking bold steps to win in 2025 and beyond? Learn more about McKinsey at MWC, and check out these insights for more on this year’s themes.

The future of telcos: Mapping the routes to renewed success

AI infrastructure: A new growth avenue for telco operators

Scaling the AI-native telco

Pushing telcos’ AI envelope on capital decisions

Responsible AI: A business imperative for telcos

Transforming telecom tech: How IT excellence drives innovation and cost efficiency

Telecom emissions: How to tackle the biggest challenges

Playing to win in B2B telecom

AI power: Expanding data center capacity to meet growing demand 

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McKinsey at MWC 2025