January 22, 2023Even a great idea or mission can be crippled by design that doesn’t put people first. Why should human considerations—such as their needs, wants, and dreams—only come into the conversation later? By centering empathy and understanding in design research, companies can both reduce risk in the idea-generating stage and ensure people are at the heart of the process, write senior partners Ewan Duncan and Kevin Neher. These needs also include the needs of the planet, society, and what matters to us as human beings. Explore our insights to learn more about human-centric design, including how to balance designing for individuals versus everyone, why first-hand research can change the game, and why it’s important to innovate for the needs of future people too. Author Talks: PepsiCo’s Mauro Porcini talks meaningful design and mentorship CX without design only gets you halfway Innovation: Your solution for weathering uncertainty Beyond contactless operations: Human-centered customer experience Human-centered design: A win for real-estate stakeholders Author Talks: Design your future The future of the high-rise: Creating people-centric spaces The rebirth of workspace design: An interview with Gensler co-CEO Diane Hoskins Fear factor: Overcoming human barriers to innovation Combining human expertise with state-of-the-art logistics technology The business value of design