Consumer attitudes and spending are shifting across the globe, and it's top of mind amid record inflation. It can be hard for companies to stay on top of these changes, but McKinsey has kept its finger on the pulse by conducting regular surveys on consumer sentiment and shopping behavior. Over time, we’ve painted a picture of which behaviors are fleeting and which appear to be stickier. Explore our most recent global surveys to dive into the findings—and what they mean for retailers and consumer companies.
United States
How US consumers are feeling, shopping, and spending—and what it means for companies
Taking the pulse of the US consumer
Europe
How inflation and the conflict in Ukraine are impacting European consumers
European consumer sentiment survey: How current events are shaping German consumer behavior
European consumer sentiment survey: How current events are shaping UK consumer behavior
European consumer sentiment survey: How current events are shaping Italian consumer behavior
Asia-Pacific
Survey: Australian consumer sentiment during the coronavirus crisis
Survey: Indian consumer sentiment during the coronavirus crisis
Survey: Indonesian consumer sentiment during the coronavirus crisis
Survey: Japanese consumer sentiment during the coronavirus crisis
Survey: Korean consumer sentiment during the coronavirus crisis
Africa
Stretched South African consumers put health and sustainability on the shopping list