McKinsey Insights on Europe

Insights, conversations, and examples of excellence shaping Europe’s growth, innovation, and competitiveness

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Featured insights

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Article

Transforming Europe: Bold moves to lift a continent

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Europe is starting to reform its investment environment, but there’s no time to lose. Standout companies can take the lead with bold strategic moves that drive their own performance—and a continent’s.
Enrico Letta headshot
Interview
Europe’s next move: Interview with Enrico Letta, former Italian prime minister
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Enrico Letta, academic and former politician, says that the European Union must finally overcome fragmentation to ensure its security and competitiveness.
A woman depicted in a glowing blue digital wireframe style interacts with an industrial robotic arm, adjusting its components via a tablet. She is wearing a heavy manufacturing style jacket and the scene is set against a dark blue gradient background.
Report - MGI Research
Agents, robots, and us: How AI reshapes work and skills in Europe
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Most skills will still be needed—but how people use them will change as they work alongside intelligent machines.
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Article
To unleash productivity growth in Europe, rewire your operations
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Slowing productivity growth in Europe keeps leaders awake at night. A better dawn can come—if businesses commit to major change.

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Europe on the move

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Europe on the move: A conversation with Hitachi Energy’s CEO

As the world enters what the IEA calls the “age of electricity,” Hitachi Energy is leading the evolution of the energy system for a fully electrified world—making electricity abundant and more accessible in Europe and worldwide.

Critical topics

The issues at the top of European leaders’ agendas—explored through McKinsey’s latest insights and perspectives

WHAT THE DATA TELLS US

How sovereign AI can power Europe’s next wave of technological leadership

By playing to its strengths, the continent could create an AI ecosystem that accelerates adoption, improves global competitiveness, and reignites economic growth and prosperity
Read full insight
Private investment in AI, 2020-24, $ billion

Countries & Industries

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Our People

Jonathan Dimson

European defense faces a critical moment. With €800 billion in commitments, countries must deliver real capabilities, innovation, and 1.2 million jobs through accelerated procurement, sovereign industrial capacity, AI adoption, and deeper collaboration.

Jonathan Dimson
Senior Partner, London
Read “McKinsey at the Munich Security Conference”
Kim Baroudy

If Europe moves decisively, it can turn Tech and AI into a competitive advantage–driving productivity, enterprise transformation, and sustainable economic growth across the region.

Kim Baroudy
Senior Partner and Global Leader, Tech & AI, Copenhagen
Read “Accelerating Europe’s AI adoption: The role of sovereign AI”
Photo of Emma Parry, Partner, McKinsey & Company

Make it really clear that getting people from different socioeconomic groups is a priority. That means understanding how to attract those people…. How do you make your organisation seem accessible?

Emma Parry
Partner, London
Read “Breaking the standstill: How social mobility can boost Europe’s economy”
Oleksandr Kravchenko

When we think about post-war Ukraine, we focus on three main principles, the first being that this should be a holistic economic development recovery. The real priority is to revitalize and restart the economy to integrate Ukraine into the international value chain.

Oleksandr Kravchenko
Managing Partner, Kyiv
Read “War in Ukraine: Twelve disruptions changing the world”
Tomasz Marciniak

Poland has been one of the fastest growing economies, not only in Europe, but also globally. Over the last five years, it grew by an average of 4 percent GDP annually. However, the growth engine is losing power, so we need a call for action to lift the country’s ambition.

Tomasz Marciniak
Managing Partner, Warsaw
Read “Poland 2030”
Lieven Van der Veken

AI is reaching a moment of truth. By working together across sectors and industries, European organisations have a unique opportunity to set the standard, ensuring AI impact is real, inclusive and a force for good. Our Noble Intelligence initiative shows how human judgment and creativity, combined with AI, can deliver positive societal impact.

Lieven Van der Veken
Global leader of QuantumBlack, AI by McKinsey
Read “Noble Intelligence”
Jonathan Dimson

European defense faces a critical moment. With €800 billion in commitments, countries must deliver real capabilities, innovation, and 1.2 million jobs through accelerated procurement, sovereign industrial capacity, AI adoption, and deeper collaboration.

Jonathan Dimson
Senior Partner, London
Read “McKinsey at the Munich Security Conference”
Kim Baroudy

If Europe moves decisively, it can turn Tech and AI into a competitive advantage–driving productivity, enterprise transformation, and sustainable economic growth across the region.

Kim Baroudy
Senior Partner and Global Leader, Tech & AI, Copenhagen
Read “Accelerating Europe’s AI adoption: The role of sovereign AI”
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