Innovation & Growth

Consistent growth requires a commitment to strategy, innovation, and marketing and sales excellence.
Podcast - McKinsey Quarterly

Microsoft’s next act
– CEO Satya Nadella talks about innovation, disruption, and organizational change.

Growth Strategy

Podcast

Driving business growth by zeroing in on the consumer decision journey
– A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set... of brands to shop. Companies can give themselves a leg up by making that a priority.
Interactive - McKinsey Quarterly

Five Fifty: The organic path to growth
– What’s the best way to grow a company? Many executives gravitate toward mergers and acquisitions. But organic growth, done... right, delivers long-term value, too.
Survey

Fueling growth through data monetization
– A new survey finds that many companies are launching data-focused businesses. But few have achieved significant financial impact,... which requires the right combination of strategy, culture, and organization.
Article

Doubling your company’s growth in a volatile region
– Eastern Europe, the Middle East, and Africa hold tremendous growth potential for consumer-centric, digitally savvy companies... that take a long-term view.

Marketing & Sales

Article

What the future science of B2B sales growth looks like
– Companies that lead in B2B sales follow a three-pronged strategy to drive above-market growth.
Interview

Growth transformation: Delivering on a diversified set of e-commerce growth strategies
– Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.
Article

Building a marketing organization that drives growth today
– Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.
Article

Merge to grow: Realizing the full commercial potential of your merger
– Companies can protect existing, and drive new, revenue by focusing on seven activities.

Voices on Innovation & Growth

Commentary - McKinsey Quarterly

Learning innovation in the digital age
– As the workplace changes, so must education and training. Exciting experiments are under way—but are they enough?
Commentary

Innovating at the speed of the 21st century in pharmaceuticals
– The CEO of Eli Lilly offers perspectives on accelerating change in the industry.
Podcast

Setting an agenda for organic growth in the digital age
– Business leaders can focus on three mind-sets to drive growth in their companies and sustain that growth for the long term.
Commentary - McKinsey Quarterly

Creating an innovation culture
– Corning’s Silicon Valley technology chief shares how to stay creative over the long haul, drawing on 40 years of experience.
Interview - McKinsey Quarterly

Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird
– What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs?... A lot.

Innovation at scale

Article - McKinsey Quarterly

Taking the measure of innovation
– Don’t overlook the insight that two simple metrics can yield about the effectiveness of your R&D spending.
Article

How concept sprints can improve customer-experience innovation
– The concept sprint is a fast five-day process for cross-functional teams to brainstorm, define, and model new approaches to business... issues. Here’s how it works.
Interactive - McKinsey Quarterly

Five Fifty: This year’s model
– Established business models are under attack. How can companies innovate new ones?
Article - McKinsey Quarterly

The eight essentials of innovation
– Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.

Fast-growth tech

Article

Grow fast or die slow: The role of profitability in sustainable growth
– How can software and online-services companies determine the right balance between growth and profitability?
Article

Grow fast or die slow: Why unicorns are staying private
– Technology companies worth more than $1 billion—and many worth $10 billion—have fewer reasons to go public than they did in the... past. Here’s what that means for them and their investors.
Article

Grow fast or die slow: The double-edged sword of M&A
– Our latest research on growth in software and online-services companies has some surprising findings about the benefits and risks... of buying growth.
Article

Grow fast or die slow: Pivoting beyond the core
– Turbocharged initial growth is essential to surviving in the software industry. But what comes next? Here are four lessons so... leaders can write their organizations’ second act.