Innovation & Growth

Consistent growth requires a commitment to strategy, innovation, and marketing and sales excellence.
Article - McKinsey Quarterly

Telling a good innovation story
– Appealing to people’s emotions helps new ideas cut through the clutter.

Growth Strategy

Article

Agility@Scale: Solving the growth challenge in consumer packaged goods
– The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods companies,... especially larger ones. Companies need to combine greater agility with new types of scale advantage to compete more effectively.
Podcast

Driving business growth by zeroing in on the consumer decision journey
– A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set... of brands to shop. Companies can give themselves a leg up by making that a priority.
Interactive - McKinsey Quarterly

Five Fifty: The organic path to growth
– What’s the best way to grow a company? Many executives gravitate toward mergers and acquisitions. But organic growth, done... right, delivers long-term value, too.
Survey

Fueling growth through data monetization
– A new survey finds that many companies are launching data-focused businesses. But few have achieved significant financial impact,... which requires the right combination of strategy, culture, and organization.

Marketing & Sales

Article

No customer left behind: How to drive growth by putting personalization at the center of your marketing
– Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating... model to make that happen.
Article

What the future science of B2B sales growth looks like
– Companies that lead in B2B sales follow a three-pronged strategy to drive above-market growth.
Interview

Growth transformation: Delivering on a diversified set of e-commerce growth strategies
– Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.
Article

Building a marketing organization that drives growth today
– Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.

Voices on Innovation & Growth

Podcast - McKinsey Quarterly

Microsoft’s next act
– CEO Satya Nadella talks about innovation, disruption, and organizational change.
Commentary - McKinsey Quarterly

Learning innovation in the digital age
– As the workplace changes, so must education and training. Exciting experiments are under way—but are they enough?
Commentary

Innovating at the speed of the 21st century in pharmaceuticals
– The CEO of Eli Lilly offers perspectives on accelerating change in the industry.
Podcast

Setting an agenda for organic growth in the digital age
– Business leaders can focus on three mind-sets to drive growth in their companies and sustain that growth for the long term.
Commentary - McKinsey Quarterly

Creating an innovation culture
– Corning’s Silicon Valley technology chief shares how to stay creative over the long haul, drawing on 40 years of experience.

Innovation at scale

Article - McKinsey Quarterly

Taking the measure of innovation
– Don’t overlook the insight that two simple metrics can yield about the effectiveness of your R&D spending.
Article

How concept sprints can improve customer-experience innovation
– The concept sprint is a fast five-day process for cross-functional teams to brainstorm, define, and model new approaches to business... issues. Here’s how it works.
Interactive - McKinsey Quarterly

Five Fifty: This year’s model
– Established business models are under attack. How can companies innovate new ones?
Article - McKinsey Quarterly

The eight essentials of innovation
– Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.

Fast-growth tech

Article

Grow fast or die slow: The role of profitability in sustainable growth
– How can software and online-services companies determine the right balance between growth and profitability?
Article

Grow fast or die slow: Why unicorns are staying private
– Technology companies worth more than $1 billion—and many worth $10 billion—have fewer reasons to go public than they did in the... past. Here’s what that means for them and their investors.
Article

Grow fast or die slow: The double-edged sword of M&A
– Our latest research on growth in software and online-services companies has some surprising findings about the benefits and risks... of buying growth.
Article

Grow fast or die slow: Pivoting beyond the core
– Turbocharged initial growth is essential to surviving in the software industry. But what comes next? Here are four lessons so... leaders can write their organizations’ second act.