Consumer behavior in a pandemic: How patterns have changed for Generation Z, and more insights

Featured Insights

Discussion Paper - McKinsey Global Institute

Beyond income: Redrawing Asia’s consumer map

– Asia’s consumer markets are not only growing rapidly but diversifying and segmenting. Three changes in perspective are key to understanding new consumption paths in the region.
Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns in Asia.
Article - Updated July 2021

Meet your future Asian consumer

– Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused... by powerful demographic, social, and economic forces.
Article

Seven segments shaping China’s consumption landscape

– China offers a $5 trillion consumption growth opportunity over the next decade.
Interview

Did online delivery kill the vending machine?

– Not in Japan, says Costin Mandrea, the head of commercial at Coca-Cola Bottlers Japan Inc., who’s making its vast network... of unmanned retailers smarter and more integrated into people’s daily lives.

Consumer sentiments across Asia