Our Insights



AI in storytelling: Machines as cocreators

– Computers don’t cry during sad stories, but they can tell when we will.
Article - McKinsey Quarterly

The four questions to ask when serving on a nonprofit board

– Directors need to probe, nudge, and prod to make sure the organization achieves its full potential.

Reducing churn in telecom through advanced analytics

– A comprehensive, analytics-driven approach to base management can help telecom companies reduce churn by as much as 15%.

Coping with success: Managing overcrowding in tourism destinations

– McKinsey and the World Travel & Tourism Council examine how destinations can reap the benefits of tourism while preserving... their unique qualities.

War and peace: Evolving challenges and strategies in the US military

– Five experts describe the technological, environmental, and other disruptions that are changing the way the US armed forces manage... conflicts and pursue peace initiatives.
Report - McKinsey Global Institute

Digital China: Powering the economy to global competitiveness

РChina, already a global force in digital technologies, is set to experience huge shifts in revenue and profits as businesses digitize,... boosting the economy’s international competitiveness.

More than a feeling: Ten design practices to deliver business value

– As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often... follow ten best practices.

Digital in R&D: The $100 billion opportunity

– Digital promises to transform R&D productivity over the next decade. What will it take to realize this potential?

Double-clicking on the Chinese consumer

– A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese... consumer landscape.
Article - McKinsey Quarterly

Putting the right price on customer interactions

– Consumers are willing to pay more for choice in their interactions, yet most companies remain perplexed about which ones their... customers really want—and how much to charge for them.
Report - McKinsey Global Institute

What the future of work will mean for jobs, skills, and wages

– In an era marked by rapid advances in automation and artificial intelligence, new research assesses the jobs lost and jobs gained... under different scenarios through 2030.

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Our flagship business publication, McKinsey Quarterly, has been defining and informing the senior-management agenda since... 1964.

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Our mission is to help leaders in the commercial, public, and social sectors develop a deeper understanding of the evolution of... the global economy and to provide a fact base to help decision making on critical issues.

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