Featured insights
Article
Nordic champions: The value creation formula at the cusp of a new era
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Nordic companies can tap into their understated strengths to spur growth in an increasingly uncertain world.
Interactive
Danmark i morgen: Ti platforme for dansk velstand i en ny æra
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Ti vækstplatforme kan være med til at sikre dansk velstand i en ny æra
Case Study
How a global components manufacturer built an ambitious carbon reduction roadmap
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Danfoss is working to decarbonize the supply chain for some of the world’s most emission-heavy sectors with the help of McKinsey....
Interview
How LEGO plays with data: An interview with chief data officer Orlando Machado
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The iconic toymaker is unlocking the value from data to help rethink processes, surface new opportunities, excite consumers,...
Commentary
Generative AI is here: How tools like ChatGPT could change your business
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Generative AI and other foundation models are changing the AI game, taking assistive technology to a new level, reducing application...
Report
Green corridors could lead the way to zero-carbon shipping. But how can they become a reality?
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A new report by the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping in collaboration with McKinsey lays out...
Report - MGI Research
Securing Europe’s competitiveness: Addressing its technology gap
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Even amid war in Europe and the energy and cost of living crisis that has resulted, the region needs to pay attention to its...
Article
Playing offense to create Nordic sustainability champions
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Nordic companies are uniquely positioned to lead the world in combating climate change, potentially creating a Nordic Silicon...
ALL INSIGHTS
Report - MGI Research
A new future of work: The race to deploy AI and raise skills in Europe and beyond
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To gain the full productivity benefits of generative AI and other technologies, Europe and the United States will need to focus...
Article
AI in storytelling: Machines as cocreators
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Computers don’t cry during sad stories, but they can tell when we will.
Article - McKinsey Quarterly
The four questions to ask when serving on a nonprofit board
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Directors need to probe, nudge, and prod to make sure the organization achieves its full potential.
Article
Reducing churn in telecom through advanced analytics
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A comprehensive, analytics-driven approach to base management can help telecom companies reduce churn by as much as 15%.
Report
Coping with success: Managing overcrowding in tourism destinations
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McKinsey and the World Travel & Tourism Council examine how destinations can reap the benefits of tourism while preserving...
Interview
War and peace: Evolving challenges and strategies in the US military
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Five experts describe the technological, environmental, and other disruptions that are changing the way the US armed forces manage...
Report - MGI Research
Digital China: Powering the economy to global competitiveness
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China, already a global force in digital technologies, is set to experience huge shifts in revenue and profits as businesses...
Article
More than a feeling: Ten design practices to deliver business value
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As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often...
Article
Digital in R&D: The $100 billion opportunity
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Digital promises to transform R&D productivity over the next decade. What will it take to realize this potential?
Report
Double-clicking on the Chinese consumer
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A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese...
Article - McKinsey Quarterly
Putting the right price on customer interactions
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Consumers are willing to pay more for choice in their interactions, yet most companies remain perplexed about which ones their...
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McKinsey Quarterly: A Time for Courage
The competitive landscape is being redefined by geopolitics. In this issue: How can companies manage and gain advantage in a fragmented world?
McKinsey Global Institute
MGI’s mission is to help leaders in the commercial, public, and social sectors develop a deeper understanding of the evolution of the global economy and to provide a fact base that contributes to decision making on critical management and policy issues.
McKinsey Insights on Europe
Explores opportunities across domains for Europe to address challenges which are vital to unlocking the region’s future.