Our partnership with Frontier

Carbon removal entails removing CO2 from the atmosphere and storing it somewhere environmentally safe, such as in rocks, in oceans, or underground. Although the primary drivers to meet the 1.5-degree pathway set by the Intergovernmental Panel on Climate Change (IPCC) are carbon emissions avoidance and emissions reductions to a near-zero level, carbon removal is increasingly being identified as a crucial part of the equation in limiting global warming.

Frontier is the $925 million advance market commitment (AMC) to purchase permanent carbon removal before 2030, by McKinsey Sustainability in partnership with fellow founders Stripe, Alphabet, Shopify and Meta.

Frontier aims to accelerate the development of permanent carbon removal technologies and expand the global supply of carbon removal, by guaranteeing future demand. The initiative intends to send a strong signal to researchers, entrepreneurs, and investors that there is a market for carbon removal and to begin building now.

Frontier can play an important role in helping scale the technologies needed to remove carbon from the atmosphere – which in combination with significant emissions reductions – is crucial to limit the global temperature increase to 1.5 degrees Celsius.

If we need to remove 10 billion tons at $100/ton, or even $10/ton someday, that’s a $100 billion to a $1 trillion a year market by 2050. In short, the carbon removal market needs to grow very meaningfully…By providing suppliers with a strong demand signal, Frontier aims to give more entrepreneurs, scientists and operators the confidence to start building, and to do so with urgency.

Nan Ransohoff, Head of Frontier
Blog Post

McKinsey partners with Stripe, Alphabet, Shopify, and Meta on $925 million carbon removal commitment

– We are pleased to announce today that McKinsey Sustainability will be partnering with Alphabet, Shopify, Meta and Stripe in an eight-year $925 million commitment to accelerate the development of permanent carbon removal technologies by guaranteeing future demand.


What is carbon removal?

What needs to happen with carbon removal to meet the climatic urgency?

Frontier in the news

Why Big Tech is pouring money into carbon removal

The market for carbon removal is expanding rapidly, and private money is pouring in.

Big Tech’s carbon removal scheme announces its first purchases

The advance market commitment put together by some of tech's biggest players spent the first of its $925 million.

Carbon-removal industry draws Billions to fight climate change

Nascent technology to pull carbon from atmosphere is fastest-growing area in climate finance.

We need a massive carbon removal industry. What will it take to scale it up?

A small but growing number of companies are focused on carbon removal through various approaches. But this type of technology will have to radically grow.

Featured Collection

Innovate to net zero

Building a net-zero world requires innovation in technology and business models, which will create growth opportunities for companies that take action.

Learn more

McKinsey Platform for Climate Technologies

Accelerating deployment of net-zero technologies.


Innovating to net zero.