As companies focus on navigating through the COVID-19 pandemic, many are putting innovation on the back burner. But as two of McKinsey’s top experts on innovation explain, these organizations may miss out on rare opportunities to reinvent their businesses for the post-crisis era. We hear from Laura Furstenthal who leads our innovation practice in North America, serving clients in a range of industries on innovation transformations. And Erik Roth, the global leader of McKinsey’s innovation practice who advises companies on innovation strategy, new product development, business model creation, culture change, and R&D management. They are co-authors of the recent article McKinsey.com article, “Innovation in a crisis: Why it is more critical than ever.”
In conversation: Innovation in a crisis
Companies need to change behaviors and mindsets if they are to innovate out of the COVID-19 pandemic.