The pandemic has affected everyone, including consumers who need credit and the lenders and businesses that provide it. As many consumers face difficulties repaying debts, there will be a sharp increase in those requiring financial help. Lenders must adjust to this new normal, becoming more agile and fully embracing advanced analytics—from assessing and reshaping customer-base segmentation, to changing frontline operations, channels, and debt relief options. Further, generating insights is a major challenge, as financial and operational data are often disconnected, jeopardizing both decision-making and the experimentation process to improve performance.