Digital @ Scale: The Playbook You Need to Transform Your Company

Digital @ Scale: The Playbook You Need to Transform Your Company

A new book by McKinsey authors offers a blueprint for reinventing the core of your business, with practical insights into three key elements of digital transformations.

John Wiley & Sons, June 2017 | Jürgen Meffert and Anand Swaminathan

Value in the next phase of the digital era will go to those companies that don’t just try digital but also scale it. Digital @ Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than 50 detailed case studies and years of McKinsey experience and data, senior partners Jürgen Meffert and Anand Swaminathan, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business at its core—where the greatest value is generated. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an “amoeba” IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

About the authors

Jürgen Meffert

Jürgen Meffert is a senior partner in McKinsey’s Düsseldorf office; as the global head of our Telecoms, Media, and Technology (TMT) Practice, Meffert is a recognized thought leader who has published extensively and speaks frequently at business and technology forums.

Anand Swaminathan

Anand Swaminathan is a senior partner in the San Francisco office; he helps clients to harness the full potential of technology and digital capabilities to achieve sustainable growth and improve performance.


Upgrading your business to a digital operating system

– One element of a successful digital transformation is developing a new way of operating that relies on the right talent, prioritizing speed, and targeting milestones.

Author interviews


How to make sure your digital transformation succeeds

– Successful digital transformations require clarity, urgency, and planning. Jürgen Meffert, co-author of Digital @ Scale, explains how it’s done.

Harnessing scale to drive successful digital transformations

– Successful digitization calls for bold moves: scale and reinvention of the core.


Blog Post

Three business books to start your summer

– This summer marks the release of three new books from McKinsey authors, covering topics for leaders today across digital reinvention, timeless insights on organization, and doing business in China.

Learn how to successfully run digital transformations @ scale with our Digital @ Scale executive education program.


“The digital transformation IS changing every business, so get on board. Digital @ Scale gives you the playbook on how to unlock the full value of digital across the organization.”

—Chip Bergh, president and CEO, Levi Strauss & Co.

“The authors have successfully captured the essence of what it takes to become a successful digital organization by using a range of different digital transformation examples across industries.”

—Ryan McInerney, president, Visa

“This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale.”

—Gokul Rajaram, head of product engineering, Square, and “godfather” of Google AdSense

“Digital transformation in any organization requires a holistic change to capture the opportunities new technologies enable. This book illustrates how to envision, motivate, and successfully drive this type of change at scale.”

—Adam Messinger, former chief technology officer, Twitter

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Article - McKinsey Quarterly

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– Companies must be open to radical reinvention to find new, significant, and sustainable sources of revenue.

The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention

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– To fully benefit from new business technology, CIOs need to adapt their traditional IT functions to the opportunities and challenges of emerging technology “ecosystems.” Here’s how it’s done.

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– A focus on five high-level capabilities may help IT organizations reduce costs, improve productivity, and successfully pursue digital innovation.

The next-generation operating model for the digital world

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Putting customer experience at the heart of next-generation operating models

– The benefits of improved customer experience can be fleeting unless changes to supporting back-end operations are made, as well.

Nine questions to help you get your digital transformation right

– Becoming a digital organization requires fundamentally changing how you do business. Answering these nine questions can help break through the inevitable barriers.