From farm to tablet: Building a new business to solve an old challenge

Introduction

The opportunity

The first B2B online platform of its kind

How it was done

Building products, teams, and a trust-based relationship

Dymfke Kuijpers

As impact partners, helping our clients upskill and hire talent is quintessential to their ability to sustain growth.

Dymfke Kuijpers
McKinsey senior partner
Building a new digital marketplace for Southeast Asia’s largest food retailer—and supporting thousands of small businesses - Uncovering pain points
Building a new digital marketplace for Southeast Asia’s largest food retailer—and supporting thousands of small businesses - Building an MVP from scratch

Uncovering pain points

Building a minimum viable product from scratch

The impact

Unlocking opportunities for employees, small farmers, and businesses alike

The team

Noppamas Sivakriskul
Senior Partner and Managing PartnerBangkok
Leads our digital business-building work in Southeast Asia and advises B2B and B2C companies across the continent
Simon Wintels
PartnerSingapore
Helps consumer-goods and retail clients capture growth through excellence in strategy, digital and advanced analytics, marketing...

Build by McKinsey

Build by McKinsey

Building digital futures. Together.

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Creating value beyond the hype