Periscope RGMx

Revenue growth management (RGM) is hard to master. For the past decade, consumer packaged goods (CPG) companies have recognized its vital importance even as significant issues—fragmented or incomplete data, record-level inflation, and ever-changing changing consumer behavior—have stood in the way of building and deploying tailored RGM capabilities.

RGM is the holistic, integrated use of four “net price” related levers to deliver profitable growth. These four levers include: price strategy & setting, assortment & mix optimization, promo optimization, and trade investment. Leading CPGs approach RGM holistically, executing against all levers in an integrated manner to create and sustain ongoing impact.

Expanding a company’s RGM capabilities should not involve piecemeal and laborious interventions. Tech-enabled RGM transformation can unlock opportunities for CPG companies of every stripe—transformation that has the power to create above-market growth even in challenging economic times.

Technology alone can’t do the job. Companies need a holistic recipe including comprehensive RGM solutions that allow them to learn quickly, redefine strategy, and execute rapidly and with agility in order to excel in the face of evolving economic and consumer forces. They need sustainable software that sits at the heart of their data and analytics transformation.

By combining technology, capability building, and expert advisory services, Periscope RGMx turns data into insights, and insights into action. RGMx offers maximum integration of RGM’s four pillars—pricing, promotions, assortment, and trade investment—into one holistic, scalable, and sustainable program.