McKinsey’s Jonathan Gordon and Jesko Perrey explain in this HBR webinar the five elements marketers need to master to deliver results in an era of constantly expanding platforms.
The efficacy of marketing spend is under deep scrutiny. At the same time, CEOs, knowing that marketing is a critical lever to help them achieve top-line growth, are relying on their CMOs more than ever. Can marketers deliver? This webinar demonstrates how the rules of marketing have changed by exploring what “great” looks like in marketing today—whether it’s delivering billions of dollars in additional revenue through better analytics or responding to insights about customer behaviors in real time.
This webinar is based on the article “The dawn of marketing’s new golden age”