Survey: Canadian consumer sentiment during the coronavirus crisis

Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy.

Despite increased pessimism around the Canadian economy, Canadian consumers feel more confident about their personal finances. A third of Canadians believe their finances will not be impacted by the COVID-19 situation, up from 20 percent in May 2020, with more consumers seeing their income, spending, and savings stay the same since May. While spending on discretionary categories remains below pre-COVID-19 levels, it has started to rebound across almost all categories. When deciding where to shop in-store, masks, barriers, and cleaning procedures are most important for consumers. In terms of out-of-home activities, Canadians intend to maintain their current level of engagement, while increasing in social activities.

"These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.

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