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Perspectives on Personalization @ Scale Volume 2 The next frontier
Volume 2 | February 2020

Perspectives on Personalization @ Scale—Volume 2: The next frontier

This collection on the future of personalization, which has become a core capability for marketers striving for efficiency and growth, explores the major topics that have the ability to make or break a company’s personalization efforts.

Section 1: Introduction

Article

The future of personalization—and how to get ready for it
– Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.

Section 2: Gearing-up

Article

A technology blueprint for personalization at scale
– Personalization at scale requires companies to take on the challenges of technology and business in tandem, starting in the C-suite.

Section 3: Ascending in challenging terrain

Article

Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both
– Customer concerns about the security and privacy of their online data can impede personalized marketing at scale. Best-practice... companies are building protections into their digital properties.
Article

The end of shopping’s boundaries: Omnichannel personalization
– Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they... best work together.

Related Issues

Issue

Perspectives on personalization @ scale
Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and how to take advantage of it are already outstripping their competition.