Back to Our Insights

Discussions in digital

Our podcast series exploring how digital developments are reshaping and transforming business.

Latest thinking

Article

Discussions in digital: Influencer marketing is ready for its close-up

– Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.

Want to subscribe to our Discussions in digital podcast on iTunes?

Podcast

Discussions in digital: Making machine-driven marketing work

– To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus on creativity and personalization.
Podcast

Discussions in digital: Coping with the new normal between marketers and marketing agencies

– Changing consumer behaviors and the ever-shifting digital frontier are demanding new marketing capabilities and new ways of working with agencies.
Podcast

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

– Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s marketing leaders are adapting.
Podcast

Discussions in digital: Moving B2B companies into the digital world

– Digital has changed how B2B leaders meet customer demands, but not in all the expected ways.
Podcast

Discussions on digital: How strategy is evolving—and staying the same—in the hypergrowth digital age

– Strategy is evolving in unexpected ways, as Silicon Valley thought leaders discuss in McKinsey’s latest Discussions on Digital podcast.
Podcast

Discussions on digital: How large and small companies build a digital culture

– Experienced digital leaders know that when it comes to agility versus stability, start-ups and large companies can learn a lot from each other.
Podcast

Discussions on digital: Designing the next mobile experience

– The evolution of mobile is still transforming our world, from how we work and shop to how we heat our homes. Brian Gregg leads a discussion with digital leaders on what that means for businesses.
Interview

Discussions on digital: The new world of marketing

– Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing—and where to spend it.
Podcast

Discussions on Digital: Measuring marketing’s impact

– Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing, and where to spend it.
Podcast

Discussions on digital: The mobile present and future

– In a wide-ranging discussion, several Silicon Valley leaders discuss the next frontier for mobile, what factors influence conversion on different devices, and why design matters in the customer experience.
Podcast

Discussions on digital: The new war for talent

– In a wide-ranging discussion, several Silicon Valley leaders discuss how data is transforming talent management, what millennials value, and where the next digital hub could be located.
Podcast

Discussions on digital: Mobile, social, and new trends in consumer expectations

– In a wide-ranging discussion, several leaders in Silicon Valley discuss everything from the prospect of mobile payments taking off to the future of brick-and-mortar stores and innovations likely to emerge this year.

Related insights

Article - McKinsey Quarterly

An incumbent’s guide to digital disruption

– Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time.
Podcast - McKinsey Quarterly

How incumbents become digital disruptors

– Established companies are often late to spot mortal threats to their business model. Here’s how they should respond when... industry disruption strikes.
Article - McKinsey Quarterly

The economic essentials of digital strategy

– A supply-and-demand guide to digital disruption.