Discussions in digital

June 27, 2019 – To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus on creativity and personalization.

January 31, 2019 – Changing consumer behaviors and the ever-shifting digital frontier are demanding new marketing capabilities and new ways of working with agencies.

March 22, 2018 – Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s marketing leaders are adapting.

September 27, 2017 – Digital has changed how B2B leaders meet customer demands, but not in all the expected ways.

January 27, 2017 – Strategy is evolving in unexpected ways, as Silicon Valley thought leaders discuss in McKinsey’s latest Discussions on Digital podcast.

October 25, 2016 – Experienced digital leaders know that when it comes to agility versus stability, start-ups and large companies can learn a lot from each other.

July 1, 2016 – The evolution of mobile is still transforming our world, from how we work and shop to how we heat our homes. Brian Gregg leads a discussion with digital leaders on what that means for businesses.

March 24, 2016 – Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing—and where to spend it.

March 3, 2016 – Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing, and where to spend it.

November 1, 2015 – In a wide-ranging discussion, several Silicon Valley leaders discuss the next frontier for mobile, what factors influence conversion on different devices, and why design matters in the customer experience.

October 1, 2015 – In a wide-ranging discussion, several Silicon Valley leaders discuss how data is transforming talent management, what millennials value, and where the next digital hub could be located.

June 1, 2015 – In a wide-ranging discussion, several leaders in Silicon Valley discuss everything from the prospect of mobile payments taking off to the future of brick-and-mortar stores and innovations likely to emerge this year.