Discussions in digital

To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus on creativity and personalization.

Changing consumer behaviors and the ever-shifting digital frontier are demanding new marketing capabilities and new ways of working with agencies.

Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s marketing leaders are adapting.

Digital has changed how B2B leaders meet customer demands, but not in all the expected ways.

Strategy is evolving in unexpected ways, as Silicon Valley thought leaders discuss in McKinsey’s latest Discussions on Digital podcast.

Experienced digital leaders know that when it comes to agility versus stability, start-ups and large companies can learn a lot from each other.

The evolution of mobile is still transforming our world, from how we work and shop to how we heat our homes. Brian Gregg leads a discussion with digital leaders on what that means for businesses.

Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing—and where to spend it.

Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing, and where to spend it.

In a wide-ranging discussion, several Silicon Valley leaders discuss the next frontier for mobile, what factors influence conversion on different devices, and why design matters in the customer experience.

In a wide-ranging discussion, several Silicon Valley leaders discuss how data is transforming talent management, what millennials value, and where the next digital hub could be located.

In a wide-ranging discussion, several leaders in Silicon Valley discuss everything from the prospect of mobile payments taking off to the future of brick-and-mortar stores and innovations likely to emerge this year.