Webinars & Podcasts

February 1, 2022 – The recipe for successful marketing in the future has five ingredients, which consumer packaged goods (CPG) marketers need to combine at scale.

January 11, 2022 – The pandemic shattered the concept of “normal” and permanently reshaped consumer behavior by fast-forwarding us ten years into the digital future.

December 13, 2021 – Digital adoption accelerated at an unexpectedly rapid pace amid the COVID-19 pandemic. How can retailers leverage these changes to position themselves for success?

June 25, 2021 – Consumer behavior underwent dramatic and lasting changes during the pandemic. How should business leaders respond?

May 13, 2021 – Designing great customer experiences is getting easier with the rise of predictive analytics—especially now that the pandemic has driven more of us online than ever before.

May 11, 2021 – Through a series of recurring global surveys, we are tracking how B2B decision-maker preferences and behaviors are changing since the onset of the COVID-19 pandemic.

March 18, 2021 – The sea change brought by the pandemic has profoundly reshaped consumer behavior. How should retailers transform themselves to thrive in a post-pandemic world?

November 11, 2020 – The pandemic will eventually recede, but its impact will be lasting. How should businesses think and act as they adapt to the new normal?

November 20, 2020 – Consumers, longing for normalcy and eager for something to celebrate, plan to spend money during the holidays—but differently from the way they have in the past.

November 4, 2020 – The COVID-19 pandemic has upended norms about retail, brand loyalty, and consumer behavior. That’s creating both a massive challenge and a rare opportunity for bold players to accelerate growth.

June 9, 2020 – The muscles that companies can build to bring back revenues amid the COVID-19 crisis can also help accelerate growth. This McKinsey Live webinar covers the fundamentals of achieving new levels of speed and agility.