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On-demand webinars and podcasts
Webcast
Preparing for the future of CPG marketing
February 1, 2022
– The recipe for successful marketing in the future has five ingredients, which consumer packaged goods (CPG) marketers need to combine at scale.
Webcast
Driving radical growth through business-building: Creativity, analytics, and purpose
January 11, 2022
– The pandemic shattered the concept of “normal” and permanently reshaped consumer behavior by fast-forwarding us ten years into the digital future.
Webcast
Enhancing customer experience in the digital age
December 13, 2021
– Digital adoption accelerated at an unexpectedly rapid pace amid the COVID-19 pandemic. How can retailers leverage these changes to position themselves for success?
Webcast
Emerging consumer trends in a post-COVID-19 world
June 25, 2021
– Consumer behavior underwent dramatic and lasting changes during the pandemic. How should business leaders respond?
Webcast
Elevating digital customer experience in the next normal
May 13, 2021
– Designing great customer experiences is getting easier with the rise of predictive analytics—especially now that the pandemic has driven more of us online than ever before.
Webcast
Embracing the B2B omnichannel opportunity
May 11, 2021
– Through a series of recurring global surveys, we are tracking how B2B decision-maker preferences and behaviors are changing since the onset of the COVID-19 pandemic.
Webcast
Accelerating retail transformation to win digital-first consumers
March 18, 2021
– The sea change brought by the pandemic has profoundly reshaped consumer behavior. How should retailers transform themselves to thrive in a post-pandemic world?
Webcast
Retooling for growth opportunities in a post-COVID-19 world
November 11, 2020
– The pandemic will eventually recede, but its impact will be lasting. How should businesses think and act as they adapt to the new normal?
Podcast
Holiday shopping in 2020
November 20, 2020
– Consumers, longing for normalcy and eager for something to celebrate, plan to spend money during the holidays—but differently from the way they have in the past.
Podcast
Rapid revenue recovery after the crisis: Strategies for success
November 4, 2020
– The COVID-19 pandemic has upended norms about retail, brand loyalty, and consumer behavior. That’s creating both a massive challenge and a rare opportunity for bold players to accelerate growth.
Webinar
Five priorities for rapid revenue recovery during COVID-19
June 9, 2020
– The muscles that companies can build to bring back revenues amid the COVID-19 crisis can also help accelerate growth. This McKinsey Live webinar covers the fundamentals of achieving new levels of speed and agility.
Discussions in Digital
Podcast
Discussions in digital: Influencer marketing is ready for its close-up
April 15, 2020
– Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.
Podcast
Discussions in digital: Making machine-driven marketing work
June 27, 2019
– To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus...
on creativity and personalization.
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