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Survey: Polish consumer sentiment during the coronavirus crisis

Polish consumers are relatively pessimistic about the economy, which, combined with a lockdown, has resulted in significant changes to purchasing behavior.

The prevailing sentiment among Polish consumers is similar to those in other European countries, with uncertainty about health and the economy as the biggest concerns. With over half of Poles expecting their income to decrease, we observe a sharp decline in consumers’ intentions to purchase discretionary products, especially in-store. It is also important to note that the majority of Poles expect their finances and personal routines to be impacted for more than four months.

These exhibits are based on survey data collected in Poland from April 2–5, 2020. Check back for regular updates on Polish consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Jarosław Kempczyński is an expert in McKinsey’s Warsaw office, where Jerzy Gut-Mostowy, Krzysztof Ostrowski, and Sławomir Wójcik are consultants, Marcin Purta is a partner, and Jakub Stefański is an associate partner.

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