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Survey: Indonesian consumer sentiment during the coronavirus crisis

As the COVID-19 crisis progresses, Indonesian consumers’ optimism about an economic recovery has continued to decline.

Indonesian consumer optimism has declined to its lowest level since the start of the coronavirus shutdowns in March. Consumers’ intent to purchase remains low for most discretionary categories, with a strong shift to online channels across categories, except for jewelry and tobacco. While at home, Indonesians have picked up new digital activities, such as remote learning and videoconferencing, and intend to continue using some of these after the crisis. Indonesians have been leaving their homes primarily to shop and work and are waiting for medical authority approval before engaging with out-out of home activities. Indonesians believe the impact of the crisis on their routines and finances will continue to last well beyond two months.

These exhibits are based on survey data collected in Indonesia from May 20–22, 2020. Check back for regular updates on Indonesian consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Kapil Dahiya is an associate partner in the Singapore office, where Ali Potia is a partner; Resil Das is a specialist in the Gurugram office, and Denny Praseco is a consultant in the Jakarta office.

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