Survey: Indonesian consumer sentiment during the coronavirus crisis

Indonesian consumers are optimistic about their country’s post-COVID-19 economic recovery, but remain mindful of how they spend their money.

Over half of Indonesian consumers are optimistic about a quick economic rebound, but 60 percent of consumers have recently experienced a reduction in household income and savings. As a result, consumers are reducing their discretionary spending, adopting new habits to save money, and trading down to cheaper brands. Nine out of ten Indonesians have tried a new shopping behavior, and most intend to continue usage beyond COVID-19, citing value and convenience as drivers for trying new places to shop.

These exhibits are based on survey data collected in Indonesia from September 21–30, 2020. Check back for regular updates on Indonesian consumer sentiments, behaviors, income, spending, and expectations.

The article in the attached PDF is adapted from an article that appeared in the Jakarta Post on April 19, 2020 and is reprinted here by permission.

Explore a career with us

Related Articles