Survey: European consumer sentiment during the coronavirus crisis

Despite ongoing lockdowns, European optimism about economic recovery remains steady, except in the United Kingdom, where it is at its highest of the pandemic.

In Europe, 21 percent of consumers are optimistic about economic recovery now, versus 16 percent in November, with uplift driven by the United Kingdom’s buoyed confidence. While consumers continue to be cautious about resuming out-of-home activities, more than 40 percent expect to spend extra and treat themselves when restrictions are lifted and the virus subsides. Europeans have increased their online purchasing and plan to continue their new digital behaviors even after the pandemic. Meanwhile, the trends of a move to a homebody economy and shock to loyalty continue to play out. Twenty-nine percent of consumers surveyed have made changes to their living spaces and invested in home renovations, while 67 percent have changed stores or brands since the crisis started.

These exhibits are based on survey data collected in the France, Germany, Italy, Spain, and the United Kingdom from February 23–27, 2021. Check back for regular updates on the European consumer sentiments, behaviors, income, spending, and expectations.

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