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Survey: Canadian consumer sentiment during the coronavirus crisis

Canadian optimism has remained steady during COVID-19, with most Canadians uncertain about an economic recovery.

Canadian consumers are uncertain about the economy and the duration of the COVID-19 crisis. Though more consumers have been increasing spending in recent weeks, overall, Canadians still plan to cut back on spending across most categories. Stay-at-home orders have prompted many Canadians to adopt new digital and low-touch activities, including curbside pickup, videoconferencing, remote learning, and grocery delivery, some of which they intend to continue using post-COVID-19. Consumers have been leaving their homes mainly to shop and meet with family, and they expect to continue doing so in coming weeks. When deciding where to shop in-store, Canadians consider physical distancing measures to be the most important decision criterion. Most Canadians continue to believe that the impact of COVID-19 on their routines will last well beyond two months.

These exhibits are based on survey data collected in Canada from May 21–24, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Marilyne Crépeau is a consultant in McKinsey’s Montreal office, where Sandrine Devillard is a senior partner; and Nicholas Landry is an associate partner in Vancouver.

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