Korean customers have been less optimistic than those in other countries about the economic recovery. But optimism in Korea is much higher now than two years ago. Half of consumers indicate a desire to splurge, with intent to do so being the strongest in Gen Z and millennials. One-eighth of consumers say they have returned to out-of-home activities.
These exhibits are based on survey data collected in Korea on March 19–26, 2022. Check back for regular updates on Korean consumer sentiments, behaviors, income, spending, and expectations.