In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
These exhibits are based on survey data collected in Indonesia on March 16–26, 2022. Check back for regular updates on Indonesian consumer sentiments, behaviors, income, spending, and expectations.
The article in the attached PDF is adapted from an article that appeared in the Jakarta Post on April 19, 2020 and is reprinted here by permission.