Digital Reinvention: Unlocking the 'how'
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Digital Reinvention: Unlocking the ‘how’

A selection of our latest thinking on how companies can carry out successful digital reinventions

Articles in this issue

Article - McKinsey Quarterly

The case for digital reinvention

– Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic.

The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention

– A successful digital transformation requires making trade-off decisions. Here’s how successful CEOs guide their businesses’ reinvention.

The next-generation operating model for the digital world

– Companies need to increase revenues, lower costs, and delight customers. Doing that requires reinventing the operating model.

How to start building your next-generation operating model

– Each company’s path to a new operating model is unique. But successful transformations are all constructed with the same set of building blocks.
Article - McKinsey Quarterly

Culture for a digital age

– Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these cultural problems is no longer optional.

The heartbeat of modern marketing: Data activation and personalization

– Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies.
Article - McKinsey Quarterly

Using people analytics to drive business performance: A case study

– A quick-service restaurant chain with thousands of outlets around the world is using data to drive a successful turnaround, increase customer satisfaction, and grow revenues.

How a large established company built a digital culture

– How one large Malaysian business put customer focus, agile work methods, and design thinking at the core of its digital transformation.

What it really takes to capture the value of APIs

– APIs are the connective tissue in today’s ecosystems. For companies who know how to implement them, they can cut costs, improve efficiency, and help the bottom line.

Toward an integrated technology operating model

– Companies may be able to get digital transformations off the ground by separating digital from conventional IT, but that approach is not sustainable. Here’s a better way.