Complementing sales instincts with real-time AI insights
At ArcelorMittal, one of Brazil’s largest steel companies, client relationships were strong, but salespeople often relied on intuition, handwritten notes, and incomplete information to make day-to-day decisions. Without a unified system, performance varied widely.
To address these challenges, ArcelorMittal partnered with McKinsey to redesign its sales model and build AMis, an AI-powered digital “sales companion” that put real-time pricing, inventory, and delivery information at representatives’ fingertips. The result was a new, data-enabled way of working that empowered teams to make faster, more consistent, and more profitable decisions without sacrificing the relationships at the heart of sales.
Read our case study to learn how ArcelorMittal combined AI with human expertise to transform sales while preserving the relationships at the heart of the business.
From instinct to real-time insight: Transforming steel sales with AI
ArcelorMittal Brazil partnered with McKinsey to redesign its sales journey. A gen AI–powered tool removed the friction of everyday selling, freeing salespeople to focus on what mattered most: creating value for customers.
