Building a blueprint for industrial AI
SOCAR Carbamide, Azerbaijan’s only domestic fertilizer producer, embarked on a digital transformation that helped increase plant throughput by 21 percent and earned the plant recognition as a World Economic Forum Digital Lighthouse.
Working with McKinsey, SOCAR deployed tailored AI solutions while building the technical and frontline capabilities to put them to work.
Read the case study to see how SOCAR turned a plant-level transformation into a model for broader industrial impact.

How SOCAR transformed a fertilizer leader in Azerbaijan with industrial AI
Azerbaijan’s national energy company set out to digitalize one of its most strategic industrial assets. With bold leadership, deep workforce upskilling, and a rewired approach to digital and operations, SOCAR Carbamide transformed performance—and earned global recognition as a World Economic Forum Digital Lighthouse.


