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Jennifer Rost

Helps leading healthcare organizations develop innovative value-based care and digital health solutions to improve healthcare outcomes, experience, and affordability

Jennifer is a leader in McKinsey’s Healthcare Practice, focused on serving payers, providers, and healthcare technology companies to develop innovative models to improve healthcare outcomes, experience, and affordability. She co-leads McKinsey’s capability areas in value-based care and virtual health.

Jennifer is passionate about making the healthcare system work better for individuals in need of care. She has spent more than a decade working with clients to develop and implement value-based care models, including incentive structures, data analytics, and technology systems, and supporting mechanisms to enable providers to succeed in the transition away from fee-for-service medicine.

She also leads client service and the firm’s research on virtual health, with a particular focus on bringing advances in digital and analytics to further innovate care delivery and improve healthcare value and has published and spoken externally on the opportunities for virtual health and the future of care delivery. She is also an affiliated leader of McKinsey’s Center for Societal Benefit for Healthcare, bringing expertise in virtual health to address under-resourced areas in healthcare, such as mental health and rural health.



Is virtual care delivering on its promise of improving access?,” McKinsey & Company, January 2023

Innovation and value: What payer-led managed-care models may look like,” McKinsey & Company, December 2021

Telehealth: A quarter-trillion-dollar post-COVID-19 reality?” McKinsey & Company, July 2021

Vital signs: The growing impact of digital health innovation,” McKinsey on Startups, July 2021


Yale University
BS, biomedical engineering