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Boudewijn Driedonks


Leads growth transformations for B2B companies and improves the thinking on sales and marketing strategies. Is a leader of the B2B pricing service line in EMEA. Serves clients on pricing, growth strategies, go-to-market, sales, and commercial capabilities across various sectors

Boudewijn (“Bou”) is a partner in the London office and a co-leader of our Growth, Marketing & Sales Practice in Europe, the Middle East, and Africa (EMEA), where he leads the B2B pricing service line. He has broad experience in growth transformations, both for large corporations and private equity-owned assets. His experience spans a broad range of B2B industries, including electronics, chemicals, agriculture, food, and semiconductors, to name just a few.

Bou is passionate about pricing, growth strategies, go-to-market, sales, and commercial capability building. In addition to his client work, Bou also spearheads knowledge and insights related to profitable growth.

Previously, Bou led the Growth, Marketing & Sales Practice in the Amsterdam office, and before joining McKinsey, he worked as a procurement expert, in which he has a PhD.


How to navigate pricing during disinflationary times,” McKinsey & Company, May 2024

Future of B2B sales: The big reframe,” McKinsey & Company, November 2022

By the numbers: What drives sales-growth outperformance?,” McKinsey & Company, April 2021

Two ingredients for successful B2B sales: agility and stability,” McKinsey & Company, April 2020

What’s wrong with solution selling—and how to put it right,” McKinsey & Company, December 2019


TU/e (Eindhoven University of Technology)
PhD, MA, industrial engineering