The transition to a net-zero economy will require the biggest capital reallocation in the history of the economy. At the same time, the paradigm of competitiveness that has held true for the last century – time, quality, and cost – is being complemented by a fourth dimension: carbon. This shift creates huge opportunities for early movers.
By forcefully decarbonizing their operations and supply chains, Nordic companies can create a competitive advantage as their customers seek low-carbon options.