Back to McKinsey Quarterly Magazine
McKinsey Quarterly 2015
McKinsey Quarterly 2015 Number 3

Raise your Digital Quotient

Introduces McKinsey’s metric for a company’s digital maturity: the Digital Quotient. Also examines a new approach to business-model innovation, simple rules for breakthrough ideas, and a guide to machine learning.

Digital Quotient

Article - McKinsey Quarterly

Raising your Digital Quotient
– Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you.
Article - McKinsey Quarterly

An executive’s guide to machine learning
– It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.
Book Excerpt - McKinsey Quarterly

Repelling the cyberattackers
– Organizations must build digital resilience to protect their most valuable information assets.
Article - McKinsey Quarterly

Getting a sharper picture of social media’s influence
– New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.

Innovating with discipline

Article - McKinsey Quarterly

Disrupting beliefs: A new approach to business-model innovation
– In a disruptive age, established business models are under attack. Discover how incumbent companies can reframe them.
Interview

Reborn in the cloud
– Adobe executives discuss the company’s move from selling shrink-wrapped products to offering web-based software and services.
Commentary - McKinsey Quarterly

How Discovery keeps innovating
– CEO Adrian Gore describes how the South African company has been shaking up its industry through business-model innovation and explains what helps to catalyze new ideas.
Article - McKinsey Quarterly

The simple rules of disciplined innovation
– Constraints aren’t the enemy of creativity—they make it more effective.

Other features

Article - McKinsey Quarterly

Getting organizational redesign right
– Companies will better integrate their people, processes, and structures by following nine golden rules.
Article - McKinsey Quarterly

More from less: Making resources more productive
– For industrial manufacturers, resources remain a huge financial and managerial cost. A change in perspective can lead to real breakthroughs in reducing resource consumption.
Article - McKinsey Quarterly

A tale of three Asias
– China’s midsized cities are the biggest growth story in Asian banking. Rural areas in other emerging Asian markets and top-tier cities in developed ones also should grow smartly.

Closing views

Commentary - McKinsey Quarterly

Peering into energy’s crystal ball
– McKinsey’s predictions were broadly on target in 2007. Here’s how things could turn out during the next eight years.
Article - McKinsey Quarterly

How to separate learning myths from reality
– Misconceptions about the brain are embedded in corporate training programs and could be sabotaging their effectiveness. Companies should reevaluate them in light of the latest scientific insights.