McKinsey Quarterly 2013
Back to McKinsey Quarterly Magazine McKinsey Quarterly 2013 Number 2

On-demand marketing

How emerging technologies are radically personalizing the consumer experience. Also, Facebook’s Sheryl Sandberg, how companies can develop a big-data plan, the benefits of encouraging giving within organizations, and a new approach to solving problems.

State-of-the-art customer engagement

Article - McKinsey Quarterly

The coming era of ‘on-demand’ marketing
– Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.

Decision making and problem solving

Article - McKinsey Quarterly

Making great decisions
– Stanford’s Chip Heath and McKinsey’s Olivier Sibony discuss new research, fresh frameworks, and practical tools for decision makers.
Article - McKinsey Quarterly

Early-stage research on decision-making styles
– People make decisions—often in very different ways. Learn more about five distinct styles and the preferences that shape them.
Article - McKinsey Quarterly

Five routes to more innovative problem solving
– Tricky problems must be shaped before they can be solved. To start that process, and stimulate novel thinking, leaders should look through multiple lenses.

Other highlights

Article - McKinsey Quarterly

Big data: What’s your plan?
– Many companies don’t have one. Here’s how to get started.
Article - McKinsey Quarterly

Givers take all: The hidden dimension of corporate culture
– By encouraging employees to both seek and provide help, rewarding givers, and screening out takers, companies can reap significant and lasting benefits.
Interview - McKinsey Quarterly

Facebook’s Sheryl Sandberg: ‘No one can have it all’
– Coming to terms with that reality is invaluable for women trying to find fulfillment as both great leaders and great parents.
Article - McKinsey Quarterly

Developing winning products for emerging markets
– To master the extremes of a fast-changing competitive landscape, challenge your company’s assumptions about designing, developing, and manufacturing  products for these regions.
Interview - McKinsey Global Institute

Manufacturing’s new era: A conversation with Timken CEO James Griffith
– The manufacturer’s chief talks with McKinsey director Katy George about skills, costs, and the supply-chain challenges of transforming production in an age of emerging-market growth.

Research, trends, and emerging thinking

Article - McKinsey Quarterly

Understanding the diversity of Indonesia’s consumers
– In one of the world’s fastest-growing consumer markets, focusing on regional preferences is the key.
Article - McKinsey Quarterly

Retail economics in the era of one-day delivery
– Retailers can respond by harnessing existing store locations and forging relationships with outside distributors.
Article - McKinsey Quarterly

How big data is shaping US health care
– Innovative apps powered by proprietary data can help target treatments and predict the course of illnesses.
Article - McKinsey Quarterly

A new trend line for global banking
– Revenues could flatline at about 5 percent of GDP through 2020, though innovation might make growth stronger.