We use cookies essential for this site to function well. Please click "Accept" to help us improve its usefulness with additional cookies. Learn about our use of cookies, and collaboration with select social media and trusted analytics partners here.

Accept Use minimal essential cookies
McKinsey Quarterly 2013
Back to McKinsey Quarterly Magazine McKinsey Quarterly 2013 Number 2

On-demand marketing

How emerging technologies are radically personalizing the consumer experience. Also, Facebook’s Sheryl Sandberg, how companies can develop a big-data plan, the benefits of encouraging giving within organizations, and a new approach to solving problems.
Download the full issue

State-of-the-art customer engagement

Article - McKinsey Quarterly

The coming era of ‘on-demand’ marketing
– Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.

Decision making and problem solving

Article - McKinsey Quarterly

Making great decisions
– Stanford’s Chip Heath and McKinsey’s Olivier Sibony discuss new research, fresh frameworks, and practical tools for decision makers.
Article - McKinsey Quarterly

Early-stage research on decision-making styles
– People make decisions—often in very different ways. Learn more about five distinct styles and the preferences that shape them.
Article - McKinsey Quarterly

Five routes to more innovative problem solving
– Tricky problems must be shaped before they can be solved. To start that process, and stimulate novel thinking, leaders should look through multiple lenses.

Other highlights

Article - McKinsey Quarterly

Big data: What’s your plan?
– Many companies don’t have one. Here’s how to get started.
Article - McKinsey Quarterly

Givers take all: The hidden dimension of corporate culture
– By encouraging employees to both seek and provide help, rewarding givers, and screening out takers, companies can reap significant and lasting benefits.
Interview - McKinsey Quarterly

Facebook’s Sheryl Sandberg: ‘No one can have it all’
– Coming to terms with that reality is invaluable for women trying to find fulfillment as both great leaders and great parents.
Article - McKinsey Quarterly

Developing winning products for emerging markets
– To master the extremes of a fast-changing competitive landscape, challenge your company’s assumptions about designing, developing, and manufacturing  products for these regions.
Video - McKinsey Global Institute

Manufacturing’s new era: A conversation with Timken CEO James Griffith
– The manufacturer’s chief talks with McKinsey director Katy George about skills, costs, and the supply-chain challenges of transforming production in an age of emerging-market growth.

Research, trends, and emerging thinking

Article - McKinsey Quarterly

Understanding the diversity of Indonesia’s consumers
– In one of the world’s fastest-growing consumer markets, focusing on regional preferences is the key.
Article - McKinsey Quarterly

Retail economics in the era of one-day delivery
– Retailers can respond by harnessing existing store locations and forging relationships with outside distributors.
Article - McKinsey Quarterly

How big data is shaping US health care
– Innovative apps powered by proprietary data can help target treatments and predict the course of illnesses.
Article - McKinsey Quarterly

A new trend line for global banking
– Revenues could flatline at about 5 percent of GDP through 2020, though innovation might make growth stronger.