Peter is responsible for the firm’s global communications function and is the global leader for Digital McKinsey’s B2C team.
Peter previously led our Marketing & Sales Practice in Europe, Middle East, and Africa and co-led it globally. He has also been the global leader of our Mobile Telecom Practice and before that led our Telecom, High Tech, Media & Entertainment Practices regionally in the UK & Ireland as well as the Nordic regions.
Peter serves leading global institutions, predominantly in the telecommunications, high tech, media, and fast-moving consumer goods industries.
Peter is a co-founder of Venture Cup Öresund, Scandinavia’s leading start-up competition. He has written a book and several articles on marketing and sales topics in telecom and other industries.
Peter has a BA in economics and business administration from the University of Hannover and an MBA from the Kellogg School of Management.