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Vincent Bérubé

Senior PartnerMontréal

Helps clients define their AI and digital strategies and execute at-scale transformations to capture the benefits of these technologies.

Vincent is a senior partner based in the Montreal office. He leads our artificial-intelligence (AI) work in Canada and is a member of the firm’s global executive committee on advanced analytics, contributing to the development of the firm’s approach to analytics-based transformations and the adoption of AI by frontline personnel. Vincent also founded and manages McKinsey’s deep-learning lab in Montreal.

In addition, Vincent helps investors and financial institutions optimize their strategies, business models, and capital allocations in anticipation of long-term technological, social, and macroeconomic shifts.

Published work

Increasing your return on talent: The moves and metrics that matter,” McKinsey & Company, April 2024

Digital transformations: The five talent factors that matter most,” McKinsey & Company, January 2023

European talent is ready to walk out the door. How should companies respond?,” McKinsey & Company, December 2022

It’s time to become a digital investing organization,” McKinsey & Company, July 2022

AI looks North: Bridging Canada’s corporate artificial intelligence gap,” McKinsey & Company, May 2018

From indexes to insights: The rise of thematic investing,” McKinsey & Company, December 2014


Massachusetts Institute of Technology
PhD, physics

Université Laval
BS, physics