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Simon Middleton


Serves clients on disruptive strategy and operational transformations, with a particular focus in the automotive and industrials sectors

As a senior leader and chartered engineer with over a decade of broad experience in industrial and manufacturing businesses, Simon has deep automotive industry expertise on disruptive trends and their impact on strategy, operations, and sales functions. He also serves companies on operations and manufacturing topics across the industrials sector.

Simon has broad experience leading large-scale performance turnarounds and transformations in multinational industrial and automotive companies. For example, he recently rebuilt strategic plans in the face of unprecedented industry disruption at a leading automotive OEM, then delivered commercial, operational, financial, and capability building initiatives to stabilize and then grow EBITDA by five times in three years.

Simon is passionate about automotive disruption topics and the opportunities they present for growth, he is also a keen supporter of the UK industry. He started his career on the shop floor at Rolls-Royce in the early 2000s.

Published work

BEVolution of luxury vehicles: How customer preferences are changing the luxury vehicle market,” McKinsey & Company, Decenber 2022

Five trends shaping tomorrow’s luxury-car market,” McKinsey & Company, July 2022

Europe and the future of premium car brands,” McKinsey Quarterly, March 2019

Moving forward: How COVID-19 will affect mobility in the United Kingdom,” McKinsey & Company, June 2020

The new realities of premium mobility,” McKinsey & Company, November 2019

Previous experience

Barclays Capital
Assistant VP


University of Cambridge
ME, manufacturing engineering
Chartered engineer