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Sarabjit Singh

Associate PartnerBangkok

Sarabjit Singh

Associate PartnerBangkok

Works with consumer and retail companies to build new e-commerce businesses

Sarabjit is an associate partner with McKinsey Implementation based in Bangkok, and a specialist in e-commerce and digital consumer businesses. He works with consumer and retail companies to build online businesses, from concept design and planning, to rapid pilots and scale-up. He also leads the B2C e-commerce service line for McKinsey in Southeast Asia.

Examples of Sarabjit’s recent work include the following:

  • building a new e-commerce business for a diversified conglomerate; launching the first pilot in eight weeks, and scaling up to build a team of more than 80 FTEs in 12 months, generating 30 percent month-on-month growth in gross merchandise value in the first year
  • benchmarking of e-commerce marketplace economics in South East Asia
  • researching the rapid growth of social e-commerce in the region, and developing a diagnostic toolkit to help clients build capabilities to be successful
  • advising a mobile-payments provider on their broader digital ecosystem strategy
  • setting up the first fully-automated “self-pay” convenience store in a frontier market in Southeast Asia; from conception to launch in less than three months
  • leading the digital opportunity assessment for a retail company in Thailand

Prior to joining McKinsey, Sarabjit was a technology entrepreneur in Singapore. In 2007, he cofounded a software start-up and led the company until its sale to a leading technology provider in 2011.

Past experience

Paper Terminal


University of London
GradD, economics

National University of Singapore
BEng, engineering