About Michael

Michael, a senior partner in McKinsey’s Munich office, co-leads McKinsey’s Sales & Channel service line and helps lead the Marketing & Sales Practice in Europe. His client work focuses on a broad range of marketing and sales topics like sales growth, multi-channel management, pricing and brand positioning for industrial, high tech and automotive businesses.

Drawing on his deep understanding of marketing and sales, Michael has advised clients on go-to-market transformations, introduction of lower cost channels, restructuring of sales organizations, design and implementation of a margin and revenue management system and the development and implementation of pricing strategies.

Published work

Starting the analytics journey: Where you can find sales growth right now,” McKinsey & Company, April 2018

The future science behind successful B2B sales growth,” Sales Initiative, March 2018

Boosting your sales ROI: How digital and analytics can drive new performance and growth,” McKinsey & Company, February 2018

4 ways the best sales teams beat the market,” Harvard Business Review, April 2014

Cutting sales costs, not revenues,” McKinsey Quarterly, March 2009


Purdue University
MS, industrial administration (MSIA), Fulbright scholar

Graz University of Technology
MS, mechanical engineering