About Louise

Louise leads strategy and marketing projects with a broad range of retail and consumer-facing companies in the United Kingdom and Europe, with particular emphasis on the digital transformations necessary for profitability in an increasingly multichannel world. She is adept at applying the skills that lead to success in the retail arena to other areas as well.

Her recent engagements have included several efforts:

  • guided a European leisure retailer’s end-to-end digitization from strategy to day-to-day execution and trading
  • set up transformation programs and growth strategies for European nonfood retailers seeking to improve their competitive position
  • helped an insurer reimagine the next wave of potential growth, using the latest thinking from retail as inspiration
  • designed the digital organisation and transformation of the European operations of a global fast-food business
  • developed a holistic multichannel transformation for a leading European non-food retailer
  • assisted a Scandinavian retailer in creating a strategy and operating model for online grocery sales

Published work

Busting mobile-shopping myths,” McKinsey & Company, December 2014

Making stores matter in a multichannel world,” McKinsey & Company, December 2014

Past experience

Senior product manager

PwC Strategy

Legal & General, plc, Service Ops
Strategy analyst


London Business School
MBA, business administration

Cambridge University
BA, natural sciences