With deep expertise in unlocking digital-led business growth, omnichannel strategy, and e-commerce acceleration, Lalit serves companies in India, Southeast Asia, South Korea, and Japan. He partners with C-suite leaders across industries—including financial services, insurance, consumer, retail, and automotive—to scale digital businesses, drive transformational growth, and build future-ready marketing engines.
His work spans the spectrum of growth marketing, from strategy to execution: launching new business models, go-to-market strategies, performance marketing, AI in marketing, martech transformation, brand building, and scaling platform businesses. Lalit combines ideation and execution to help organizations achieve top-line growth, enhance market valuation, improve operational efficiency, and strengthen competitive advantage.
Recent examples of Lalit’s client work include:
- driving 4x growth for a leading life insurer’s digital business in India over 21 months
- scaling profitable digital acquisition and building marketing AI capabilities for an online lending platform
- launching and growing a digital-first ecosystem for a top general insurer
- scaling the lending business for one of the largest banks
- building and accelerating a direct-to-consumer (D2C) business for a large, diversified conglomerate
- hyperscaling acquisitions, cross-sell, and upsell strategies for a leading brokerage firm
- developing end-to-end martech capabilities for a major bank and a top credit card provider
- doubling the e-commerce business for a Japanese apparel brand in a 12-month period
- launching and executing the go-to-market strategy for an electric two-wheeler business in India and Indonesia
Lalit also spearheaded the acquisition of an India-based digital marketing firm, through which he has built and now leads a global digital marketing operations and technology (DMOT) hub supporting clients worldwide. He has built internal tools, capabilities, and institutional expertise to scale McKinsey’s growth marketing practice globally.
A frequent keynote speaker at global marketing forums, Lalit is recognized as one of the region’s foremost growth marketing practitioners.