With more than 15 years of design-industry experience, Kwame has helped some of the world’s top-performing companies push the boundaries of design, creating memorable products and services that matter. He is passionate about the business-led applications of design thinking, especially for unlocking customer insights and creating experiences that boost engagement and drive growth.
In his current advisory work, he is focused heavily on open banking, the revised Payment Services Directive (PSD2), and the implications of recent EU-wide data-privacy legislation.
For example, Kwame leads open-banking war-game sessions with senior financial institution group executives to uncover challenges and opportunities presented by the widespread adoption of APIs in financial services. He has also developed tools processes and experience principles for open-banking applications beyond financial services.
When working with clients, he encourages them to expand their thinking beyond discrete product features and functions to encompass the entire customer-experience journey. The resulting products and experiences are empathetic, personalized, and predictive.
Before joining McKinsey, Kwame was a strategist, principal, and client services director at leading design studios and research labs. He has led hands-on platform-application design, industrial design, product road mapping, integrated product development, and brand strategy. Working with Apple, AT&T, Disney, Ford, Hewlett Packard, ING, Microsoft, NASA, Pernod Ricard, and Toyota, he has designed and built some of the most innovative physical and digital platforms, products, and services on the market.
A thought leader in the design community, Kwame has spoken about digital transformation, customer-experience design, and product development at the Design Management Institute, the Harvard Business Review Design Thinking Conference, the NOAH Conference, and other industry forums.