Jackey focuses on advising travel and tourism clients, such as global and local leading theme parks, resorts, airlines, cruise lines, and travel agencies, on multiple topics, such as strategy design and implementation, sales and marketing transformation, and organization and governance optimization.
His recent client engagements include the following:
- leading a top global travel tech company on a three-year transformation, with business revamp via gen AI, covering topics on valuation management, performance management, organizational efficiency, and new business build acceleration (gen-AI-led customer experience solutions)
- leading an agile transformation for the marketing and sales domain for a world-leading sports entertainment company, running agile teams of 50+ people to improve marketing spending effectiveness, data insights quality, marketing campaign precision, etc.
- leading a multiyear transformation plan for a top Asian theme park group, including capability building of sales and marketing, channel management, pricing model, and salesforce efficiency improvement
- leading a five-year strategy formulation for a leading Southeast Asia destination to turbocharge the recovery of inbound travel—including identifying the priority source markets, marketing strategy, product optimization—and enable improvements
- leading a theme park’s mega project planning end to end from concept ideation to park design to park building project management support
- helping a leading international hotel group devise its five-year strategy; this included analyzing hotel markets in different segments in-depth, identifying the most suitable business model and key success factors, and designing a multi-layer branding strategy to reach different customer segments
- leading a mega deal transaction of a theme park acquisition in Asia amid COVID-19, from buy-side commercial due diligence to strategy setting and budget setting post-transaction
- developing a go-to-market strategy for a global cruise line to grow its share of the China outbound cruise business, including market sizing and a recommended market approach
- leading the Chinese traveler survey since 2018, including the Travel Pulse survey series since 2020, to understand traveler preferences and behaviors during and post-pandemic; also leading co-branded “Travel Sustainability Whitepaper” with Accor and Trip.com and all research, articles, and whitepapers on Chinese tourism recovery
A native Cantonese and Mandarin speaker, Jackey is also fluent in English.