About Helen

Helen serves both private and public sector institutions, supporting clients as they become more contemporary, higher-growth organizations – all against a backdrop of rapid change. She advises top executives and leaders on the potential to deploy advanced analytics as a source of insights and optimization.

Helen has brought analytics capabilities to projects in multiple sectors and against a broad range of challenges, from commercial optimization to front-line team performance.

Examples of her work include:

  • implementing advanced geospatial analytics to model the impact of consumer changes on the footprint and property portfolio of a retailer, which helped the client understand the drivers of revenue performance, giving a new view of their business
  • leading an advanced analytics approach to bring new techniques to a retail bank, improving performance of its mortgage sales teams; also embedding tools and mindsets of data driven decision making across frontline staff
  • designing and delivering an intense program of supplier negotiations for major UK and EU retailers, bringing new ways of working with analytical insights
  • leading a project to predict and reduce government exposure to private sector insolvency, delivering both on-the-ground training and an interactive seminar series to build capabilities of the analytics team

Helen is particularly interested in building clients' analytical skills and she leads our global analytics academy. She also assisted in the design of McKinsey’s first Innovation Forum in London and the launch of the Digital Breakfast Club. Before joining McKinsey, she was a lawyer at Freshfields Bruckhaus Deringer and spent time on secondment at both Tesco and the Bank of England. She also worked at the European Commission, supporting the Directorate-General for External Relations.

Passionate about sailing, Helen is a former world champion and was a training partner to team Great Britain at the 2008 Olympics.

Published work

Making data analytics work for you—instead of the other way around,” McKinsey Quarterly, October 2016

Past experience

Freshfields Bruckhaus Deringer

European Commission


Oxford Institute of Legal Practice
LPC, law

Trinity College Cambridge
BA, law