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Boudewijn Driedonks


Leads growth transformations for B2B companies and improves the thinking on sales and marketing strategies; serves clients on growth strategies, go-to-market, sales, pricing, and commercial capabilities across various sectors

Boudewijn (“Bou”) is a partner in the London office and a co-leader of our Growth, Marketing & Sales Practice in Europe, the Middle East, and Africa (EMEA). He has broad experience in growth transformations, both for large corporations and private equity-owned assets. His experience spans a broad range of B2B industries, including electronics, chemicals, agriculture, food, and semiconductors, to name just a few.

Bou is passionate about growth strategies, go-to-market, sales, pricing, and commercial capability building. In addition to his client work, Bou also spearheads knowledge and insights related to profitable growth. He drives research to develop the Growth, Marketing & Sales Practice’s perspectives on commercial best practices.

Previously, Bou led the Growth, Marketing & Sales Practice in the Amsterdam office, and before joining McKinsey, he worked as a procurement expert.


Future of B2B sales: The big reframe,” McKinsey & Company, November 2022

By the numbers: What drives sales-growth outperformance?,” McKinsey & Company, April 2021

Two ingredients for successful B2B sales: agility and stability,” McKinsey & Company, April 2020

What’s wrong with solution selling—and how to put it right,” McKinsey & Company, December 2019


TU/e (Eindhoven University of Technology)
PhD, MA, industrial engineering