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Attila Kincses

Senior Solution Leader & Associate PartnerBudapest

Advises financial institutions globally in strategy and innovation areas and leads the think tank team of McKinsey Panorama

Attila joined McKinsey in 2002 and has served banking and insurance companies globally in various areas such as strategy, digital transformation, corporate finance, distribution, and risk management. Since 2012, Attila leads Panorama, McKinsey’s global banking capability center building proprietary assets to support data-driven decision-making in strategy and innovation areas. These assets allow banks to explore the future of banking and to navigate better transformative industry trends such as digitization, COVID-19, or cross industrial competition.

Examples of Attila’s work include the following:

  • leading strategic and financial engagements for the largest global banks
  • preparing and running workshops regarding banking trends and acquisition opportunities across the globe—including Europe, the Middle East, and the United States
  • leading digital market-entry engagements for major global banks
  • providing senior expertise in M&A banking engagements in Central, Eastern, and Western Europe
  • leading retail digital strategy projects using an innovative retail customer segmentation approach for banks in Europe, the Middle East, and Africa
  • leading transformation programs of the sales channels for financial market companies in multiple regions including Eastern Europe, Western Europe, and Southeast Asia
  • leading the business case development at a major emerging-markets bank
  • leading capital optimization and risk management projects at emerging-markets banks

Published work

Global Banking Annual Review 2022: Banking on a sustainable path,” McKinsey & Company, December 2022


GE Capital
Global decision sciences analytics manager


Central European University
PhD, economics

Corvinus University of Budapest
MSc, investments