Growth lessons from European mid-cap consumer companies

| Video

Growth is hard to achieve and even more difficult to sustain. Our fall 2022 survey of more than 150 European executives at mid-cap consumer companies offers insights into how companies are able to tackle this challenge successfully. Here are four key takeaways for companies:

  • Apply a venture capital or private equity mindset to your growth strategy.
  • Don’t underestimate the potential contributions of your core business.
  • Make sure you have a sharply defined strategy and sense of direction for growth.
  • Link your strategic-growth vision and direction to a clear and essential set of targets and key performance indicators.

In this video, McKinsey partners Kathleen Martens and René Schmutzler discuss these and other insights gleaned from the survey.

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