Your blueprint to building in the metaverse

Is the metaverse is coming for all of us? COVID-19 ushered in a new normal in so many ways—for Ken Wee, chief strategy officer at Activision Blizzard, the pandemic accelerated the degree to which everyone engages in digital experiences. “The total addressable market for interactive entertainment is increasing dramatically,” he told partner Hamza Khan—and that’s just scratching the surface of the metaverse’s true potential. In Metaverse Talks, a new series, Khan and others interview key metaverse players to set out a framework for how organizations can navigate these uncharted waters. For more from Wee and others on why the metaverse is the next generation of the internet, check out the collection below.

Appealing to a broader audience

Exploring the business promise of the metaverse

Building a safer metaverse

Building an open metaverse

Gaming for a cause

More on the metaverse

Digital twins: The foundation of the enterprise metaverse

What is the metaverse? | McKinsey Explainers

Value creation in the metaverse

Probing myth and reality in the metaverse