Small Business Saturday is observed after Thanksgiving in the United States to support small organizations during the holiday shopping season. But their economic impact is big: micro-, small, and medium-size enterprises (MSMEs) account for more than half of global GDP, over 90 percent of companies worldwide, and 21 percent of total banking revenue pools.
Unsurprisingly, the MSME segment is a critical market for banks and tech-focused challengers alike. “The superior digital customer experience offered by fintech companies means banks need to do more to compete for MSME clients,” write McKinsey’s András Havas and coauthors.
As you #ShopSmall this weekend, learn more about how incumbent banks can take a digital-first approach in the agentic era to win MSME business.
Digital-led with a human touch: The next era in small-business banking
The end of inertia: Agentic AI’s disruption of retail and SME banking
A digital approach to SME banking
A microscope on small businesses: The productivity opportunity by country
America’s small businesses: Time to think big